Projects and Funds
| Project type | Team member | Project Title | Funding scheme | Funding body | Project ID | Project duration |
| Education project with research element | Ki, C. (PI), Houlton, R., Lau, U., & Banerjee, S (Co-Is). | East Meets West in Fashion 4.0: Developing AI Literacy and Digital Entrepreneurial Skills in SFT Students through Collaboration with the London College of Fashion | School Learning and Teaching Development Grants (2025/26) | PolyU | - | 2025-26 |
| Education project with research element | Ki, C. (PI) & Yip, J. (Co-I) | East Meets West: Bridging Art and Fashion Networks between Hong Kong and the United Kingdom | Network Initiative Scheme International Exchange and Partnership Fund (IEPF) | PolyU | NI-2401-SFT | 2025-25 |
| Research project | Ki, C. (Rep. Co-PI/PC), & Lam, M (Co-PI) | Digital future of luxury fashion retail and marketing in China: The metaverse, virtual humans, and virtual assets. | Donation for research (2023) | Della | P0045875 | 2023-26 |
| Research project | Bae, M. (PI) & Ki, C. (Supervisor) | Analyzing the effectiveness of communication by applying ChatGPT over online human agents for fashion brands in terms of persuading consumers' decision and purchase process | Undergraduate Research and Innovation Scheme (URIS) (2023/24) | PolyU | P0047992 | 2023-24 |
| Education project with research element | Ki, C. (PI), Chong, S. (Team Member), & Lee, Y (External Partner) | From university to metaversity: A more engaging, liberating, and fun meta-classroom for fashion retail and marketing education | Teaching Development Grant (2022-25) | PolyU | TDG22-25/VTL-25 | 2023-24 |
| Research project | Ki, C. (PI), Wong, C., Zhou, A., & Jang, J. (Co-Is) | More than just fleeting fame: Going beyond the hype to determine the impact of the Fashion Metaverse (FaMe) for the greater good | SFT Strategic Research Projects (2022) | PolyU | P0044162 | 2023-25 |
| Research project | Ki, C. (PI), Lee, H., Cho, E., & Jang, J. (Co-Is) | Digital humans in the metaverse era: Investigating whether and how AI-powered digital humans influence fashion consumer behavior . | Departmental General Research Fund (2021/22) | PolyU | P0042649 | 2022-24 |
| Education project with research element | Ki, C. (PI) | Fashion Metaverse Lab: The metaverse for fashion business and design education | Strategic Plan Initiatives to enhance Student Learning Experience through the Use of Interactive Pedagogies (2021/22 2nd round) | PolyU | SPF21-22/A3/ITC03 | 2022-23 |
| Research project | Ki, C. (PI) & Ni, Y. | The mechanism by which Chinese consumers are motivated to use gaming e-commerce: A self-determination theory approach | Research Supporting Program of Nexon Korea for Game Studies (2021) | Korean Consumption Culture Association | P0038159 | 2021-22 |
| Research project | Ki, C. (PI) | Consumer psychology and behavior in contexts that involve digital technologies | Hong Kong University Grants Committee's Start-up Fund for New Recruits (2018) | PolyU | P0000245 | 2018-21 |