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- Digital Asset
- Virtual Human
- Metaverse Retail
- Artificial Intelligence
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- Virtual Human
- Virtual Human Xue, H., Wang, J., Chong, S., Choi, W., Ki, C.*, & Wong, C.W.Y. (2025). The influence of virtual assistants’ (VAs’) form on consumer fun perception and VA service engagement in online retail...
- ai-FaMe Lab
- 6 Jul 2025
- Views371
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- Virtual Human
- Virtual Human Choi, W., Ki, C.*, Lee, H., Chong, S., Wang, J., & Xue, H. (2025). Can AI (vs. Human) retail assistants effectively reduce consumer discomfort and purchase abandonment? An experimental approach...
- ai-FaMe Lab
- 8 Jun 2025
- Views394
- 0