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  • 4
  • Virtual Human
  • Virtual Human Xue, H., Wang, J., Chong, S., Choi, W., Ki, C.*, & Wong, C.W.Y. (2025). The influence of virtual assistants’ (VAs’) form on consumer fun perception and VA service engagement in online retail...
  • ai-FaMe Lab
  • 6 Jul 2025
  • Views371
  • 0
  • 3
  • Virtual Human
  • Virtual Human Choi, W., Ki, C.*, Lee, H., Chong, S., Wang, J., & Xue, H. (2025). Can AI (vs. Human) retail assistants effectively reduce consumer discomfort and purchase abandonment? An experimental approach...
  • ai-FaMe Lab
  • 8 Jun 2025
  • Views394
  • 0
  • 2
  • Virtual Human
  • Virtual Human Choi, W., Lee, Y., Lee, H., & Ki, C. (2025). The effects of retail service assistant type and relational silence on consumers’ perceived autonomy and purchase abandonment
  • ai-FaMe Lab
  • 9 May 2025
  • Views364
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  • 1
  • Virtual Human
  • Virtual Human Kim, I., Ki, C.*, & Kim, Y. (2022). Are virtual fashion influencers (VFIs) cool and eerie? Effects of VFIs’ form- and behavioral-realism on consumer ambivalence
  • ai-FaMe Lab
  • 26 Oct 2022
  • Views1094
  • 0
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