ABOUT
ai-FaMe Lab


The ai-FaMe Lab is an innovative research laboratory that focuses on understanding the complex and multifaceted consumer behavior within the fashion metaverse ecosystem.


The lab is led by a team of experienced interdisciplinary researchers who conduct cutting-edge research to investigate how artificial intelligence (AI) and other advanced technologies are transforming consumer behavior in the digital fashion retail and marketing space within the metaverse.


Research Focus 1

Digital Asset

Examples

NFT fashion; Digital clothing and accessories; Virtual collectibles



Research Focus 2

Virtual Human

Examples
 Virtual fashion influencers; Virtual assistants



Research Focus 3

Metaverse Retail

Examples

Virtual/augmented reality (VR/AR) retail stores; Virtual try-on solutions; Remote showrooms